Collibra

Director, Creative Services

Collibra is a SaaS data catalog platform that helps businesses manage and govern their data assets. As the Director of Creative Services at Collibra, I developed the brand from its inception, ensured a cohesive and unified look and feel, and drove growth across all market segments.

Category
Branding
Industry
Software
Year
2016 - 2020

Brand development

The visual establishment of the Collibra brand began with the creation of a mood board to understand the overall look and feel. Critical elements such as font, color, illustrations, photography, and iconography were carefully defined and incorporated.

The brand guidelines represent the progression of the mood board. Comprehensive written and visual instructions delineating the brand's tone, appearance, and usage contribute to maintaining brand consistency while accommodating potential expansion.

mood board
brand guidelines
tablet website
mobile website

Website

The website serves as the primary visual representation of the brand, prioritizing both aesthetics and, more importantly, the user journey. By adopting a mobile-centric approach in building the site, essential messages rise to the forefront, contributing to a successful user experience.

The ability to pivot and move quickly is key to staying ahead of the market.

Digital design

Establishing a connection between the brand and the customer is essential for attracting and retaining users. Maintaining uniform branding across your ecosystem reinforces company messages and fosters trust.

digital marketing collateral
software product on tablet
software product on mobile

Product Interface

Ensuring a cohesive customer experience involves translating the brand experience into the product, utilizing consistent type hierarchy and color theory. Seamless user experience across various devices, coupled with maximum functionality, enhances product adoption rates and boosts brand awareness.

Tradeshows & Events

Face-to-face interactions provide an excellent opportunity to introduce potential customers to your brand and set yourself apart from competitors. Collibra's Data Citizens conference serves as a gathering for the world's most innovative community of data leaders, offering an immersive experience with breakthrough solutions.

trade show booth
conference rendering

Collibra Data Intelligence

I created this video as a top-tier introduction to Collibra's Data Intelligence platform. It was launched in coordination with the Data Citizens event and the product release. I initiated the process with concept boards, incorporated relevant stock footage, created the animations, and integrated a fitting soundtrack. Collaborating with the voiceover artist, I ensured precise timing of the script and emphasized key sections for maximum impact.

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