Johnson & Johnson

Senior Art Director

In my role as the senior art director overseeing the Johnson & Johnson account, I held accountability for conceptualizing national advertising themes. Leveraging design thinking and illustrative skills, I also played a crucial role in developing visually impactful point-of-purchase (POP) displays and packaging.

National Ads

I designed and illustrated these free-standing inserts (FSIs), featured in the Sunday editions of prominent newspapers throughout the United States. My role involved conceptualizing the ideas, producing the illustrations, and giving the final approval for distribution proofs.

POP Displays

I designed and implemented these Point-of-Purchase displays, which were utilized nationwide in major retail outlets like Walmart, Sam's Club, Walgreens, and others. My responsibilities included conceptualizing the designs, creating the illustrations, and generating final mechanical files for print production. Additionally, I crafted 3D illustrations to facilitate client review and approval.

Tylenol Direct Mail

The Tylenol Keep Moving initiative was designed to promote Tylenol Arthritis pain reliever. The direct mail package included wellness tips, exercises, and even came with a workout exercise band.

Motrin Ad

I designed and executed the concepts for a national Motrin free standing insert (FSI) showcasing their latest liquid gels. I was responsible for crafting the ideas, producing the illustrations, and giving final approval for distribution.

Pharma campaign

This family of printed resources was used in a promotional effort for Zytiga support. Branding components were expanded to encompass a range of brochures and reference materials, aiming to strengthen the overarching campaign and encourage utilization of online health portals by patients.

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