Building on Ellucian’s mission to empower education through technology, I defined a visual system that reflected the company’s values of innovation, trust, and student success. Through collaborative mood boarding and iterative design exploration, we established a comprehensive brand identity—spanning typography, color, illustration, photography, and iconography.
These elements were codified into scalable brand guidelines that ensured consistency across global teams and touchpoints.
The website became a cornerstone of the brand experience—serving as both a marketing engine and a resource for institutions. I directed a full redesign focused on mobile-first usability and content clarity, aligning the digital journey with the priorities of prospective customers, current users, and institutional stakeholders.
From thought leadership assets to demand gen campaigns, every piece of digital and print collateral was designed to reinforce Ellucian’s visual and verbal identity. Consistent execution across nurture streams, presentations, and social media led to measurable gains—including higher email open rates, stronger engagement on social, and increased product inquiries.
Visual cohesion not only elevated brand perception but also deepened audience trust and familiarity across the education sector.
I created this video as an introduction to Ellucian SmartPlan. I led the concept development with storyboards, selected relevant stock footage, designed the animations, and curated the soundtrack. Utilizing an AI voice over, I timed the narration precisely and highlighted key messaging to maximize clarity and engagement.