Associate Creative Director

As the Associate Creative Director at Qlik, my primary focus was brand development and strategy. During my tenure, I was responsible for a brand refresh that coincided with a new SaaS product launch.

Brand Guidelines

Qlik was looking to reinvent itself with the launch of it's new flagship product, Qlik Sense. A refreshed brand guideline brought the new brand to life.

Brand Guidelines

Product UX/UI

Translating the updated brand to the product unifies customer experience through consistent type hierarchy, color theory and user experience best practices.

Product UX/UI Screenshots

Display Advertising

Following the announcement, a comprehensive brand and awareness campaign was launched to saturate the market with the new messaging, product features, and thought leadership collateral.

Google Paid Search Ads

Education Series

To promote product adoption, an education campaign was developed encouraging prospects to join a virtual learning session. This Fika mailing campaign gave users a branded experience with an invitation to the session.

Promotional mailer components

Trade show

The new brand translated very nicely to the in-person experience.

Trade show booth

Premium Content

The content library needed to be updated to reflect the new brand and to drive consistency throughout the customer journey.

Ebook thought leadership content