As the Associate Creative Director at Qlik, my primary focus was brand development and strategy. During my tenure, I was responsible for a brand refresh that coincided with a new SaaS product launch.
Qlik was looking to reinvent itself with the launch of it's new flagship product, Qlik Sense. A refreshed brand guideline brought the new brand to life.
Translating the updated brand to the product unifies customer experience through consistent type hierarchy, color theory and user experience best practices.
Following the announcement, a comprehensive brand and awareness campaign was launched to saturate the market with the new messaging, product features, and thought leadership collateral.
To promote product adoption, an education campaign was developed encouraging prospects to join a virtual learning session. This Fika mailing campaign gave users a branded experience with an invitation to the session.
The new brand translated very nicely to the in-person experience.
The content library needed to be updated to reflect the new brand and to drive consistency throughout the customer journey.