Qlik

Associate Creative Director

Qlik is an enterprise software company specializing in business intelligence (BI) and data visualization. My responsibilities centered around brand development, design, and visual strategy. I initiated a brand refresh in conjunction with the introduction of a new Software as a Service (SaaS) product, Qlik Sense.

Category
Branding
Industry
Software
Year
2013 - 2016
brand guidelines

Brand Guidelines

Qlik was looking to reinvent itself with the launch of it's new flagship product, Qlik Sense. A refreshed brand guideline brought the new brand to life and set the stage for a new era in business intelligence.

Digital collateral

After unveiling the brand, an extensive campaign was initiated to saturate the market with fresh messaging, product features, and thought leadership collateral. The content library underwent updates to align with the new brand, ensuring consistency throughout the customer journey.

paid search ads
ebook
product dashboard
mobile and tablet dashboard

Product Dashboards

Applying the revised brand elements to the product harmonizes the customer experience by maintaining a consistent type hierarchy, and color theory. This optimizes user experience and provided a seamless integration between product and marketing.

Sustainability is paramount in creating a cohesive ecosystem.

Tradeshow Design

The updated brand required adaptation for in-person experiences both in the United States and abroad. Multiple versions were crafted with a primary focus on maintaining consistency in look, feel, and messaging. A clean, white aesthetic with bursts of Qlik green was employed to create a fresh and inviting event space.

tradeshow booth
tradeshow booth
digital and print brochure
event swag and collateral

Collateral

Examples of collateral were accessible for digital download as well as hard copy versions. The hard copies were selectively utilized in limited quantities and at trade shows.

In order to boost product adoption, an educational campaign was created, encouraging prospects to participate in virtual learning sessions. The Fika mailing campaign provided users with a branded experience, accompanied by an invitation to the live session.

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