As a Senior Art Director at The Thomas J. Paul Agency, I was responsible for M&M Mars promotional campaigns, packaging, and point-of-purchase display advertising.
The M&M's movie ticket campaign was centered around the character graphic on packaging, point-of-purchase displays, and print advertising.
Product information drove people to the microsite where information could be collected and product variants could be teased.
The point-of-purchase displays drove the in-store movie ticket campaign with high impact graphics and bold offers.
The partnership with NASCAR used central graphics centered around racing and drove customers to a yearly promotion during racing season.
The microsite was used to collect information, tease products, and promote the racing experience.
The partnership with the NFL used central graphics centered around winning NFL gear and saving on the product.
Product displays played an integral part of the promotion and accounted for 65% of all in-store sales.