The M&M's movie ticket campaign revolved around the character graphic featured on packaging, point-of-purchase displays, and print advertising. Product details directed individuals to the microsite, where they could gather information and get a sneak peek at different product variants.
Bold offers and high-impact graphics on point-of-purchase displays were instrumental in driving the in-store movie ticket campaign.
The collaboration with the NFL featured graphics highlighting the chance to win NFL gear and enjoy savings on the product. The product displays were crucial to the promotion's success, contributing to 65% of all in-store sales.
The idea for the Snickers Freeze originated from feedback in focus groups, where some customers expressed a preference for enjoying the candy when cold or frozen. I illustrated the selected concept and two alternative versions. Although this concept wasn't implemented in production, it highlights the consideration given to user input.